Project overview
Virgin Management engaged PTS to deliver audiovisual and passive infrastructure consultancy for its new headquarters at Whitfield Studios in Central London.
This iconic 21,000 sq ft space, known for its rich music history, was reimagined as a sustainable, wellbeing centred workplace aligned with Virgin’s culture and future ways of working. The ambition was to create a flexible and inclusive headquarters that supports collaboration, hybrid working and brand expression, while achieving high environmental performance.
PTS was appointed to design intuitive AV systems and resilient infrastructure that would underpin this next generation London workplace.
Vision
Virgin sought to transform Whitfield Studios into a benchmark sustainable workplace in Central London. The new headquarters needed to balance heritage character with modern performance, supporting evolving working practices and inclusive collaboration.
The AV strategy had to be simple and intuitive for both in office and remote users, while remaining robust and adaptable for the future. Infrastructure design needed to be resilient yet unobtrusive, preserving architectural integrity while enabling long term flexibility.
The challenge was to integrate high performance audiovisual technology and structured cabling within a dynamic, design led environment without compromising user experience or sustainability objectives.
Our Approach
PTS developed an integrated AV and passive infrastructure strategy tailored to Virgin’s operational and cultural priorities.
The AV design centred on flexible Microsoft Teams enabled meeting spaces using localised Logitech UC systems, interactive touchback whiteboarding displays and bring your own meeting switching. This ensured seamless collaboration between in person and remote participants, with a consistent and intuitive user experience across all rooms.
A unified space booking and visitor management platform was introduced, enabling desk and meeting room reservations alongside streamlined visitor sign in through a single application.
A building wide Biamp sound masking system with 120 active emitters was deployed to enhance speech privacy and wellbeing. Integrated background music supports a vibrant and inclusive atmosphere throughout the workspace.
The flexible town hall space was designed to operate in multiple configurations, supporting presentations, broadcasts, yoga sessions and events. A fully integrated vision mixing suite enables high quality content delivery for both internal and external audiences.
From a passive infrastructure perspective, PTS designed a structured cabling solution serving all five floors from a single central equipment room. This reduced space, power and cooling requirements while maintaining resilience. Consolidation points were introduced to enable adaptability within key zones, supporting future reconfiguration without significant disruption.
The result is a scalable and future ready digital backbone that aligns with Virgin’s sustainability and operational goals.
Outcomes and benefits
Whitfield Studios now stands as a vibrant and flexible Central London headquarters that reflects Virgin’s values.
Key Outcomes
- Flexible, user friendly unified communications environments
- 120 active sound masking emitters enhancing privacy and wellbeing
- Architecturally integrated digital signage including a three sided video wall column
- 160 bookable desks and 18 bookable meeting spaces managed through a unified reservation platform
- Resilient and adaptable infrastructure supporting long term workplace evolution
The project demonstrates how thoughtful AV consultancy and passive infrastructure design can enable sustainable, inclusive and future focused workplaces.
Key Stats
21,000 sq ft sustainable London headquarters at Whitfield Studios
120 active sound masking emitters supporting workplace wellbeing
Client testimonial
“PTS played a pivotal role in delivering our new headquarters at Whitfield Studios, transforming this iconic Central London space into a benchmark for sustainable, wellbeing focused workplaces. Their expertise in audiovisual and passive infrastructure created an environment that is both intuitive and flexible, supporting our evolving ways of working. The AV solutions are seamless, robust, and user friendly, while the infrastructure design cleverly balances resilience with adaptability for the future. Thanks to PTS, Whitfield Studios is not just a workplace but a vibrant, inclusive space that truly reflects Virgin’s values.
Russell Berman
Head of IT Service Delivery, Virgin Management