Welcome to the LinkedIn Academy
A practical programme for the PTS team. Ten steps, each with a video, a short read and a set of tasks you complete on your own profile as you go. By the end you will have a profile that works, a habit that fits around a working day, and ten real conversations started.
Why we are doing this
By the time a client contacts PTS they have already formed a view. They have looked at the website, at the individuals they might work with, and at two or three other consultancies. The part of the sale you influence in a meeting is the last part. The part that decides whether the meeting happens at all is the part you never see, and almost all of it happens on LinkedIn.
This is not about becoming an influencer. It is about being findable, credible and useful to a small, identifiable group of people who commission technology in the built environment.
How the programme works
Each step opens with a short video. Two to five minutes, no theory you cannot use the same afternoon.
Underneath sits the written version with real examples from our sector, so you can come back to it without rewatching anything.
Every step ends with tasks you complete on your live profile. Tick them off and the progress bar at the top fills.
The last step gives you a twenty minute daily routine. That is what turns a tidy profile into actual conversations.
What you will need
- Your LinkedIn profile open in another tab for the whole session.
- A current photograph, or a note to book one.
- Ten minutes of thinking about who you actually want to be working with.
- Marketing on hand for banner artwork, case study approvals and anything you are unsure about publishing.
Work through it in one sitting or one step a week. Either works. What does not work is watching all ten videos and doing none of the tasks, because nothing on your profile will have changed and nothing in your pipeline will either.
The five things it all comes back to
- 01
Your profile is a landing page
Not a CV. It has about seven seconds to answer one question, which is why you and not somebody else.
- 02
Dwell time is the currency
Build for attention rather than reactions. Anything that makes a reader stop for longer is worth more than anything that makes them tap.
- 03
Comment before you post
For the first three months, commenting will do more for you than publishing. It puts you in front of audiences you have not had to build.
- 04
The goal is the next message
Never the sale. Get every message pointed at the one after it and the sale takes care of itself.
- 05
Two a week, forever
Two posts a week every week beats seven posts once. Consistency is a signal to the platform and a promise to the reader.
Take it away with you
The full written guide, including every example and template, in one document.
Your tasks
Two minutes, then step one.
Why this matters for PTS
Everyone here already has a LinkedIn profile and it is already being looked at. The only question is whether it is doing any work for you.
The decision happens before the meeting
By the time a client contacts PTS, they have already formed a view. They have looked at the website, they have looked at the individuals they might be working with, and they have looked at two or three other consultancies. The part of the sale you get to influence in a meeting is the last part. The part that decides whether the meeting happens at all is the part you never see.
Who you are actually trying to reach
This is a short and identifiable list of people, which is what makes it winnable.
IT Directors, CIOs, Heads of Workplace, Real Estate and Facilities Directors, programme and project directors.
Main contractors, fit out contractors, project managers, cost consultants, architects and workplace designers.
Data centre operators, financial services technology leads, life sciences and healthcare estates teams.
Almost all of them are on LinkedIn. Almost none of them are anywhere else for work. And most are researching a technology decision months before anyone issues a tender.
What the effort actually buys you
A model, not a promise. It assumes a profile with around 600 connections, two posts a week and five considered comments a day on weekdays, over 90 days. The per post figures are deliberately conservative and sit inside the published 2026 benchmarks, which put a personal profile of this size at roughly 400 to 800 impressions per post. Impressions are counted the way LinkedIn counts them, so the same person seeing you twice counts twice. Change the assumptions and the numbers move. What does not move is the gap between the columns.
A little over three times the effort, roughly four times the exposure and four times the conversations. That is not because commenting is clever. It is because posting reaches the people who already know you, and commenting reaches everybody they know. Post reach assumptions are drawn from published 2026 benchmark studies of personal profiles. Comment reach is modelled, because LinkedIn does not report impressions on a comment. Treat the ranking as reliable and the exact figures as indicative, and replace both with your own numbers after 90 days.
People buy from people, and the platform agrees. A named consultant with a face, a view and a history of useful conversation reaches further than a company page publishing announcements. The PTS page matters. Your profile matters more.
What doing nothing actually costs
Doing nothing is not neutral. A dormant profile still gets viewed, it just answers the visitor's question badly. Someone lands from a comment or a search, reads a headline that says a job title, sees a photo from three roles ago, finds nothing to click and leaves. You paid the cost of the visit and collected none of the value.
Your tasks
Do these now, before moving on. They take five minutes and everything later builds on them.
How LinkedIn actually works
You cannot work a system you do not understand. This step is the mechanics. It is deliberately unglamorous and it is why everything later works.
Connections, followers and degrees
A connection is mutual and creates a first degree relationship. A follower is one way. Your second degree is everyone your connections are connected to. This matters because your content does not travel to strangers directly. It goes to your first degree, and it reaches the second degree only when your first degree interacts with it.
Other people's attention is the vehicle your content travels in. That one mechanic explains everything in this programme.
What happens in the minutes after you post
The feed is a relevance engine, not a timeline. When you post, the platform shows it to a small slice of your audience and watches what they do. Strong signals earn a wider release. Weak signals mean it quietly stops.
| Signal | Weight | Why |
|---|---|---|
| A comment, and your reply to it | Highest | Two people spending real time. Replies restart the clock and pull the post back into the feed. |
| Dwell time and expands | Very high | It costs the reader attention, which is the scarce thing. |
| Repost with commentary | High | A public endorsement plus fresh original text. |
| A reaction | Low | Cheap to give, so cheap to count. |
| A bare repost | Very low | Adds nothing new for the feed to work with. |
Things that quietly work against you
- An outbound link in the post body. It asks the reader to leave. Covered properly in step 8.
- Posting and leaving. The hour after you press post is when your presence matters most.
- Broadcast language. Announcements invite no response. No response, no distribution.
- Engagement pods. The same group reacting to everything you publish teaches the system that your engagement is not representative.
- Volume without rhythm. Seven posts in a week then silence for a month performs worse than two a week forever.
The specifics of any feed algorithm change, sometimes twice a year. The principle does not. Every platform of this type rewards the thing that is expensive for a user to give and cheap for the platform to measure. That is attention. Build for attention and you never have to relearn a ranking system.
Your tasks
Five minutes inside your own account.
Profile foundations
Your profile is not a CV. It is a landing page with one visitor, one question and about seven seconds to answer it.
The seven second scan
Visitors arrive from a comment you left or a post they read. They are not reading your profile, they are scanning it in a fixed order to decide whether you are worth more time. Photo, headline, banner, the first two lines of your About section, then out.
The banner
The most wasted space on the platform. Default blue tells a visitor nothing. Treat it as a billboard with three jobs: say what you do, say who it is for, give one piece of proof or one instruction.
- 1584 by 396 pixels. Keep text out of the left third, your photo sits over it.
- Check it on mobile before you commit. Mobile crops it hard.
- Marketing can supply an approved PTS banner set. Ask rather than making your own.
Independent technology consultancy. 40 years, 85 countries, no vendor allegiances.
Workplace / Data centres / Smart buildings / Campuses
Technology decided before the walls go up.
The photo
- Your face should fill roughly sixty percent of the frame. Most people are standing too far back.
- Eye contact with the camera, plain background, taken within the last two years.
- 400 by 400 pixels minimum. It renders at about 40 pixels wide in the feed, so any detail beyond your face is lost.
- Dress one step above the client you want to work with.
The things almost everyone skips
Claim it. Free, looks professional on a business card, and helps you rank on your own name.
Change it from Connect to Visit my website or Book an appointment. Free, and almost nobody does it.
Add your work email and the PTS website. Making someone hunt for you is a conversion leak.
These get matched in search. Choose them for what you sell, not what you are best at.
Your tasks
Do these on your live profile now. Ten minutes and they are done forever.
Your headline
The single highest leverage field on the platform. It travels with you into every feed, every comment, every search result and every notification.
Most people fill it with a job title, which answers a question nobody asked. You have 220 characters and they are the most valuable 220 characters you own.
I help [specific audience] to [the outcome they want] through [your mechanism]. [Proof or credential].
PTS examples
| Weak | Working |
|---|---|
| Director at PTS Consulting | I help IT and real estate teams get technology decided before the walls go up. Smart buildings, networks, AV and security across 85 countries. |
| Senior Consultant, Data Centres | I take risk out of data centre moves, upgrades and expansions. Independent advice, with no vendor sitting behind the recommendation. |
| AV and Multimedia Specialist | I make sure the meeting rooms work on day one. AV and multimedia design for workplaces where hybrid actually has to function. |
| Technical Project Manager | Technical project management for fit outs where IT sits on the critical path. I keep the technology off the snag list. |
| Passionate about smart buildings | I help landlords and occupiers agree what smart actually means, then specify it so it can be procured, built and operated. |
Independent, vendor agnostic and employee owned is a commercial advantage and almost nobody puts it in a headline. It answers the question every client is quietly asking, which is whether you are recommending a system because it is right or because someone pays you to.
Include the words your buyer would type into search, because the headline is indexed. If a real estate director searches for smart building consultant and your headline says Director, you do not exist.
Headline builder
Fill in the four fields and check the preview. Aim for under 220 characters and make sure it reads like a sentence a human would say.
Your tasks
Your About section and Featured
Only the first two lines of your About show before someone has to press see more. Almost nobody presses it, so those two lines are the whole section.
Four rules
- Open with their problem, not your biography. The reader is scanning for recognition of their own situation.
- Write in first person. Third person reads like an obituary.
- Short paragraphs. Two or three lines each, with white space between them.
- End with one instruction. Message me, book a call, read the case study. One only.
An experienced technology professional with over fifteen years of experience delivering complex projects across multiple sectors, PTS Consulting is a global leader in...
Most of the technology problems in a new building are decisions that were made nine months earlier, by people who were not in the room.
I try to be in that room. I work with IT teams, real estate leads and main contractors to get networks, AV, security and smart building systems specified properly, before they turn into a change order or a snag list.
The full structure to follow
Lines 1 and 2. The problem, named plainly, in the language your client uses.
Next. What you do about it and who you do it for.
Next. Proof. Numbers, sectors, scale, years.
Next. How you work, briefly, so they know what to expect.
Close. The one next step, with your contact detail beside it.
Featured
Four items maximum. This is where a curious visitor converts, so it needs things that move someone forward rather than things that flatter you.
Ideally one from the sector you want more of.
Proof you have something to say. Refresh it quarterly.
Anything marketing has published that is worth a download.
The contact page, or a direct way to get a conversation.
Experience and recommendations
Outcomes, not duties. Nobody cares that you were responsible for delivery. They care what happened while you were. Two or three lines per role with a number in at least one. For recommendations, give first and be specific, and most people return the favour.
Your tasks
Commenting well
Posting puts you in front of the people who already know you. Commenting puts you in front of everyone they know. It is the fastest lever in this programme.
Borrowed reach
When you leave a considered comment on someone else's post, three things happen at once. Their audience sees your name and headline. The post gets a stronger signal so it travels further, carrying your comment with it. And the author notices you, which is the start of a relationship you did not have to ask for. You did not need an audience of your own for any of that.
The comment ladder
| Level | What it looks like | Result |
|---|---|---|
| Level 1 | A reaction or an emoji | Invisible |
| Level 2 | Great post, totally agree | Worse than silence |
| Level 3 | Agreement plus one specific line of your own | You exist |
| Level 4 | A short story or a number from your own work | Profile views |
| Level 5 | A different view, said respectfully, that others reply to | Conversations |
Four worked examples from our world
An IT Director writes that their new London office opened three weeks ago and half the meeting rooms are still not being booked.
Great post, so common. Feel free to drop me a message if you want any help with this.
The rooms that go unused are usually the ones where something small is wrong and nobody wants to be the person who raises it. Acoustics, an awkward camera angle, a screen you have to stand up to reach. On the last two fit outs I worked on, four of the five unpopular rooms had a fixable AV or acoustic issue rather than a size problem. Are you getting booking data by room type, or building wide? The average tends to hide it.
A project director lists the three most common causes of delay on fit out projects.
I would add a fourth. Technology decisions arriving after the ceiling design is frozen. Containment and cable routes get set early, then a room gets specified with a different display and a different power position, and suddenly you are reopening a ceiling. It is a two week problem at design stage and a six week one on site. Are you seeing IT teams brought into design meetings earlier, or is it still a post tender conversation?
A data centre operator posts about rack power densities climbing to support AI workloads.
The retrofit question is the interesting one. A lot of the estate we look at was designed around five to eight kilowatts a rack, and going liquid ready is not a cooling decision on its own. It changes structural loading, water routes and the maintenance model at the same time. Are your clients treating it as an upgrade, or quietly writing off the older halls and building new?
A vendor posts that smart buildings are held back by a lack of available technology.
Respectfully, I am not sure the technology is the constraint. Almost everything on that list is available and proven. What tends to be missing is a client side owner who is accountable for the outcome after the contractor leaves, and a data model the facilities team can actually operate. We have specified good systems into buildings that had neither, and two years later they are being run manually. Curious whether you see that differently on new build versus refurbishment.
Comment checker
Paste a comment you are about to leave. This runs five quick checks. It is a prompt to think, not a grader.
Most PTS work sits under an NDA. That does not stop you commenting, it changes what you say. Talk about the pattern, not the client. Use ranges rather than exact figures. Never name a client, a building or a contract value unless it is already public or you have written permission. On a recent project for a financial services client is a perfectly good way to start a sentence. If you are unsure, ask marketing before you post rather than after.
Who to comment on
Random commenting is a hobby. Targeted commenting is a channel. Build a list of thirty profiles.
| Group | Who |
|---|---|
| Client side, 12 | IT Directors, CIOs, Heads of Workplace, Real Estate and Facilities Directors in your sectors |
| Route to market, 12 | Main contractors, fit out contractors, project managers, cost consultants, architects and workplace designers |
| Amplifiers, 6 | Sector commentators, industry bodies and journalists covering workplace, data centres and smart buildings |
Your tasks
Sharing and reposting
The most underused tool on the platform, and the easiest post you will ever write, because the source material already exists.
Reposting without commentary does almost nothing for you or for the original author. Reposting with a proper note is a real post. The rule is simple: your note has to be worth more than the thing you are sharing. Thirty to fifty words, one clear view, and something for the reader to do or think about.
Interesting read.
Great work team, proud to be part of this.
Some really important points in here.
Two thirds of the offices in this study are running at under half the occupancy they were designed for. The number is not the interesting part. The interesting part is that most of them cannot prove it, because occupancy is still being counted by someone walking round with a clipboard. Worth ten minutes if you are about to commit to a lease.
We do not usually talk about the awkward part of a project. On this one the client had two live sites and could not lose a single trading day, so the network cutover happened across eight separate windows over one weekend. That constraint shaped every technical decision that followed. The detail worth reading is in the sequencing.
[Name] has run more data centre migrations than anyone I work with, and this is the point he makes every single time. The risk is never the kit. It is the dependencies nobody wrote down. Two minutes well spent.
Third announcement like this in a month. If you are writing a specification now for a building that opens in 2028, the assumption that capacity can be added later is getting expensive. What would you change in a spec today?
When the PTS page publishes, a bare repost from twenty people does far less than five people writing a genuine sentence about why it matters to them. If everyone shares with the same wording it reads as a campaign and performs like one. Say something only you would say.
Your tasks
Building a post that works
Best practice, settled. Structure, formats, how many hashtags, where links belong, and when an article beats a post.
The anatomy of a post
| Part | Job | Length |
|---|---|---|
| Hook | Earn the click on see more. This is the whole game. | 2 lines, about 200 characters |
| Context | Tell the reader where they are | 1 to 2 lines |
| Tension | The problem, the mistake or the surprise | 2 to 3 lines |
| Insight | What you now know, and can be used by the reader | The body |
| Proof | A number, a sector, an example | 1 to 2 lines |
| Close | One line that lands | 1 line |
| Question | Specific and answerable in a sentence | 1 line |
| Hashtags | Categorisation, not reach | 3 to 5, at the very end |
Hook patterns that work in our sector
| The contradiction | The most expensive part of a fit out is rarely the technology. It is the technology decision that arrived too late. |
| The number | We looked at 40 workplace projects last year. The ones that ran to programme had one thing in common, and it was not budget. |
| The confession | I signed off a meeting room design that nobody used for six months. Here is what I missed. |
| The named enemy | Smart building is the most oversold phrase in our industry and it is costing clients real money. |
| The direct question | If your building opened tomorrow, could you prove which rooms people actually use? |
| The overheard line | A facilities manager said this to me on Tuesday and it explains most of what goes wrong at handover. |
Hashtags: how many and which
Hashtags are a categorisation signal, not a reach multiplier. They help the platform understand what your post is about and they let people following a topic find it. They do not rescue a weak post, and using twenty of them makes a post look like spam to both the reader and the system.
Three is the sweet spot. Five is the ceiling. Beyond that you lose credibility and gain nothing measurable.
After your closing line, on their own. Hashtags scattered mid sentence break the reading flow and hurt dwell time.
One or two broad terms people actually follow, one or two specific to the topic, and one consistent PTS tag.
Using the same small set builds a body of work under those tags. Inventing a new tag every post builds nothing.
#SmartBuildings #DigitalBuiltEnvironment #WorkplaceTechnology #PTSConsulting
#technology #innovation #future #digital #smart #buildings #AV #IT #consulting #london #workplace #design #construction #data #AI #leadership
Links: the honest answer
An outbound link in the body of a post asks the reader to leave the platform, and the platform prices that in. Reach on posts with a link in the body is consistently lower than the same post without one. That does not mean never use links. It means be deliberate about the trade.
| Situation | What to do |
|---|---|
| You want maximum reach for the idea | No link in the body. Write the post so it stands on its own, then put the link in the first comment and add a line saying link in the comments. |
| You want clicks more than reach | Put the link in the body and accept a smaller audience. Sensible for a recruitment post, an event with a deadline or a report launch. |
| Posting from the PTS company page | Links in the body are more acceptable here, because page posts are usually measured on traffic and are supported by paid promotion. |
| Adding the link after posting | Fine, and a common approach. Publish clean, then edit to add the link once the post has had an hour to travel. |
Never make the post an advert for the link. If the only reason to read is to click, most people will do neither. Give the whole idea away in the post and let the link be for the people who want the detail.
Which format for which job
| Format | Best for | Watch out for |
|---|---|---|
| Text only | Point of view, stories, questions. The workhorse. | Line breaks are not optional. A wall of text is a scroll. |
| Single image | Proof, site photography, before and after | Stock imagery reads as advertising and gets treated as such. Add alt text. |
| Document carousel | Frameworks and teaching. Excellent dwell time. | Eight to ten slides, large type, portrait or square. Upload as PDF. |
| Video | Personality, site walkthroughs, demonstration | Add captions. Most people watch with the sound off. Under 90 seconds. |
| Poll | Research and starting a conversation | Use sparingly. The data is only as good as the options you wrote. |
| Article | Evergreen depth that you want to be findable | Slower to reach people. Always launch it with a normal post. |
When an article beats a post, and how to use one
A LinkedIn article is a long form page hosted on LinkedIn with its own URL. It behaves more like a web page than a feed post, which changes what it is good for.
- Use one when the subject genuinely needs 800 to 1,500 words. A specification walkthrough, a sector explainer, a position piece on a standard or a regulation.
- Use one when you want it to last. Articles are indexed and stay findable, where a post is gone in 48 hours.
- Do not expect the article itself to travel. Articles reach far fewer people than posts. Always write a normal post that carries the argument, with the article linked in the first comment for anyone who wants the full version.
- Put your best article in Featured so it works on your profile as well as in the feed.
- Publish the same thinking in two places. If PTS has published a thought leadership piece on the website, an article is not a duplicate problem, it is a second door into the same idea. Link back to the full version on ptsconsulting.com.
Documents and carousels, done properly
- Upload as a PDF. Square or portrait, never landscape, because the feed crops it.
- Eight to ten slides. Slide one is the hook, the last slide is the close and the question.
- Type large enough to read on a phone. If you would squint, it is too small.
- Branded template from marketing rather than a slide pulled out of a client deck.
- Excellent for anything that has steps, a sequence or a comparison.
Tagging, mentions and alt text
- Tag people only when they are genuinely part of the story. Tagging people who have no reason to respond is noticed, and posts with a lot of unanswered tags do worse.
- Three mentions is plenty. Tag the client only with permission.
- Tag PTS when the work is ours, so it appears on the company page feed.
- Add alt text to every image. It is an accessibility requirement, it is quick, and it gives the platform more to work with.
- Caption every video. Most of your audience is watching in an open plan office.
Cadence and timing
Two or three posts a week, every week, beats seven posts in a burst followed by silence. Tuesday to Thursday mornings, UK time, is the reliable window for a UK audience, and mid morning works better than very early. If you are targeting the Americas or Asia Pacific, post to their working day rather than yours. Test it for a month and then stop worrying about timing, because the content matters ten times more.
Post composer and checker
Write your post here. The preview shows exactly where the feed cuts it off, and the checks below flag the things people get wrong.
Your tasks
Turning attention into conversations
This is not sending strangers a pitch faster than anyone else. It is arranging things so that when you finally speak, you are not a stranger.
The path a buyer actually takes
Nobody goes from stranger to client in one message. There are five stages and each has one job. The mistake almost everyone makes is trying to do stage five's work at stage one.
| Stage | Your move |
|---|---|
| Stranger | Follow them. Read their last three posts. Learn what they care about. |
| Aware | Comment properly on three posts across ten days. |
| Engaged | Connect with a note that refers to something specific. Ask for nothing. |
| Conversation | Ask one real question you want the answer to. |
| Client | Offer to be useful off the platform. |
The fourteen day sequence
About four minutes of work per person, spread across a fortnight. Run ten at a time, never more.
| Day 1 | Follow. Read their last three posts. |
| Day 2 | Leave a level four comment. No agenda. |
| Day 5 | Comment again. They start to recognise you. |
| Day 8 | Connect with a short note and zero ask. |
| Day 11 | Send something genuinely useful. Still no pitch. |
| Day 14 | Ask one question about their world, then listen. |
Hi [name], your post on room utilisation was the first sensible thing I have read on it this year, particularly the point about behaviour rather than square footage. I work on the technology side of workplace projects so I am here for more of that. No agenda.
Thanks for connecting, [name]. Genuine question, since you sit closer to the occupier side than I do. Are you seeing IT teams brought into the design conversation earlier now, or is it still landing after the fit out contractor is appointed? We see both and I have never worked out what makes the difference.
This is getting too detailed for messages. I have half an hour on Thursday morning if you fancy talking it through properly. If it turns out there is nothing in it for either of us, that is a fine outcome and you will have lost 30 minutes.
Trigger events worth acting on
- A new CIO, IT Director or Head of Workplace is appointed. New people review suppliers in their first 90 days and almost nobody is talking to them in week one.
- A lease is signed, an office move is announced, or planning is granted on a new headquarters or campus.
- A main contractor or fit out contractor is appointed on a scheme you recognise.
- A data centre expansion is announced, or a business commits publicly to AI capability it does not yet have the power and cooling for.
- They are hiring for a technology role that overlaps with what we do. That is a budget line looking for a home.
- They post about a problem in a live building. Do not pitch underneath it. Comment usefully, then come back to it in a message a fortnight later.
Things to never do
- Pitch on connect. The fastest way to be ignored permanently.
- Automated sequences. Everyone can spot them, they damage the account and they burn a list you spent years building.
- The quick question bait where the quick question turns out to be a demo request.
- Unsolicited voice notes and video pitches. They demand more of the recipient than a cold call and offer less.
- Chasing more than once. One follow up, then leave them alone and let your content do the work.
The goal of every message is the next message, not the sale. Get that right and the sale takes care of itself.
Your tasks
Your routine, and how you will know it is working
Motivation gets you through week one. A twenty minute routine and the right four numbers get you through month six, which is where the results actually are.
The weekly rhythm
Two sittings a day, ten minutes each. About 100 minutes a week in total.
| Day | Morning, 10 minutes | Afternoon, 10 minutes |
|---|---|---|
| Monday | Five comments from your target list | Sequence work on your ten prospects |
| Tuesday | Post, after warming up with five comments. Stay for an hour. | Reply to every comment |
| Wednesday | Five comments, then reply to everyone | Sequence work, one real message |
| Thursday | Post, a different pillar to Tuesday | Replies, plus one message |
| Friday | Five comments on amplifier accounts | Capture next week's ideas |
Measure the inputs before the outputs
Outcomes lag by two to three months, which is exactly when most people give up. Track the leading numbers weekly because those are the ones you control. Review the lagging ones quarterly.
Comments you gave. Profile views. Search appearances. Conversations opened.
Inbound enquiries. Meetings booked. Pipeline created. Closed work.
Comments given per week. It is the only input that reliably moves profile views, which moves conversations, which moves pipeline. If nothing is happening, this number is almost always close to zero.
What good looks like over 90 days
| Days 1 to 30 | Profile rebuilt, habit established, profile views up noticeably. Almost no inbound yet, and that is correct. |
| Days 31 to 60 | People reply to you by name. A handful of conversations. The first unprompted enquiry is common here. |
| Days 61 to 90 | Posts reach beyond your own network reliably. Meetings that started on the platform appear in the diary. |
| Month 6 onward | People arrive already knowing what you do, which shortens every conversation you have. |
Profile scorecard
Tick everything that is true right now. Anything unticked is this week's job.
Your tasks
That is the programme
Nobody improves their LinkedIn because they watched a course. They improve it because they left with four things booked in a diary. If you have done the tasks, you already have them.
If you only remember five things: your profile is a landing page with seven seconds. Dwell time is the currency. Commenting is faster than posting for the first three months. The goal of every message is the next message. Two posts a week forever beats seven posts once.
Questions, banner requests, case study approvals and anything you are unsure about publishing: speak to marketing first.
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